Is Digital Marketing Worth For Local Businesses.

         

    "is digital marketing really worth for local businesses in India?"

Is Digital Marketing Really Worth

According to me at this very particular time accessibility to Internet is still very limited by Indian customers. I am not talking about accessibility of Facebook, Twitter or any other social networking site, am talking about potential customers looking for our clients business online through a given URL or by typing certain keywords in a search engine. For instance how many of our potential customers would type "AC Repair"or"Solar Panel installation Company " in Google or in any other search engine. I presume figures will be shockingly low. 

Now as a client point of view why would they pay us if we cant even target their customers first hand. Yes we can say that its a classic scenario of consumer and buyer behavior there is nothing we can do. We can also say that with in next 5 years or so sales of smart devises will rise by x amount and then x amount of people will have access to Internet they will be more aware of  online marketing then and India will become more digital. Now question arise " does spending money on digital marketing really worth for a local business owner?".

According to me it will be a waste of money and so does a business owner would say. Well that's the one aspect of coin another aspect is connected to us (marketer). That how we can change that market trend and start doing some thing about it instead of waiting for another 5-6  years and than start playing our cards. Imagine if we manage to get success in shifting that trend even a little bit then how much of profit we can generate. Imagine local small business start hiring digital marketing agency to do their S.E.O's. I mean there will be a boom in this sector.The purpose of this blog is to get every marketer involved in this game changing discussion which might lead us (marketer's)  to enter into a different segment of market, which has lots of potential for revenue generation.

Please do share yours comments, ideas and suggestions to fill this market gap in digital marketing.

Written By: Jaspreet Singh Pabla